Whether you are just starting to dive into the world of work or have been working for a few years, you need to add LinkedIn to your toolkit.

This networking network is the largest in the world and not being on it is a big mistake. But being on it without having the right information and updates is almost worse than not being on it at all.

That is why we are going to give you a hand with this very important task. Below we will give you some tips and keys to appear in the main searches and stand out from the rest.

Improve your LinkedIn profile

Good profile pictures

It is very important to have a picture that is up to the task. Just one picture carries a lot of information, and we need to convey the right information in the right way.

This social network is for work, so don’t use a photo of yourself on the beach, no matter how handsome or beautiful you are with your stunning tan. Unless your job is professional seashell collecting. Then that’s a different story.

Your photograph, both main and background, has to match what you describe about yourself, your skills and abilities. If you are a divorce lawyer, you need to convey seriousness, transparency and professionalism, but not if you do other highly creative and artistic work, where a photo in a suit and seriousness would sound like a contradiction in terms.

Don’t leave anything behind on LinkedIn

Try to complete as many fields as possible. If you have the option to supplement your main information with additional information, go for it.

Every new field available is an opportunity to talk about who you are as a professional, highlight your skills and introduce yourself to the biggest networking network in history.

About you

Start by attracting attention from the first glance. In your headline, don’t just tell everyone what your job is. From the very first moment you should highlight your skills and experience.

Remember also that SEO is as important on LinkedIn as it is in any other publication through any other medium. Keywords are important, and you should know them and use them appropriately.

Introduce yourself using the specific vocabulary of your sector, making yourself visible for future searches for professionals by members of other teams. Not only that, you must be clear and concise, no long-winded speeches. Eloquence is hidden in the right amount of words.

And within that fair measure of words, don’t forget that we all like order and cleanliness. The statement about yourself and your experience should look like this. At a glance, we should be able to distinguish your work stages.

Order and visual cleanliness is a gift to the reader and to everyone who is looking to improve and upgrade their LinkedIn profile. As useful as the use of language that is as specific and SEO-friendly as it is clear and direct.

Value yourself to be valued

If you have achieved your objectives, if you have reached your proposed goals, you must say so, communicate it, let the world know about it. Demonstrate that you are a person who, when you set your mind to something, achieves it.

Publish your achievements, talk about them, give details about how the journey was and what the reward means, in what field you have achieved it and even future projects.

This way you let everyone know that you are proactive, that you are always looking to grow both professionally and personally. Your achievements also speak about you.

Work experience on Linkedin

Instead of talking about your work experience, you should tell it as if it were a story. Even here SEO and storytelling play an important role.

Tell everything you have done, including responsibilities and achievements, with a language that goes in line with your whole profile. Devote at least one paragraph to each job you have had, making connections and mentioning the company in question.

Whatever the section, the person telling your story is always the same person; you.

Professional details to improve your LinkedIn profile

We go one step further, and sometimes the success or failure of an action lies in the details. Things that we take for granted or that are so simple that we don’t even pay attention. Be careful here, because these details are important.

Your email should be professional. No nickname at university or a diminutive. Your personal name and, in the case of a business email, the company’s corporate email address.

Remember that you can edit your LinkedIn URL. Remove the default numbers and customise your URL to be recognised even before clicking on the link, just by reading the URL.

And speaking of URLs and links, it goes without saying that if you are developing a project, if you have a new idea in hand that has a web address, don’t hesitate to add it.

It is very important to say what you have done professionally, where you come from, what you have achieved, but it is also important to say the present, to show your current work and the projects you are working on in the future.

Don’t stop growing

Your network of contacts needs to grow continuously and progressively. It’s not just about having contacts to see how the number of people you’ve connected with is growing, it’s about knowing how many people your information is reaching.

LinkedIn is the world’s largest broadcasting and networking channel, so the more people you connect with, the more your profile will be read, the more eyes will see your achievements.

At the end of the day, it’s all about networking and selling yourself. And few things have a greater impact on our reputation than what others say and think about us.

That’s why it’s a good idea to get recommendations from former or current colleagues and bosses. People who have shared some work experience with you, be it a one-off project or several years in the same company.

Reading about your skills and positive attitudes from someone else’s mouth is always comforting and gives you more credibility. It confirms that everything you have said about yourself is true, so your credibility will increase.